Real results, real gyms

Challenge

Relied on word of mouth. Only 3-5 new members per month, not enough to cover fixed costs.

Solution

Meta Ads campaigns with 3 personas (young adults, mothers, seniors) + WhatsApp AI follow-up.

Result

From 4 to 38 new members/month in 90 days. CPL dropped from €18 to €6.50. ROI of 11x.

Challenge

Half-full classes during non-prime hours. Organic Instagram marketing wasn't scaling.

Solution

Premium-toned ads + time-based promos + trial class as hook.

Result

Average occupancy rose from 55% to 87%. 22 new students/month. Waitlist activated for prime hours.

Challenge

The "CrossFit is for crazy people" stereotype was blocking acquisition. Generic ads attracted unqualified leads.

Solution

Myth-busting campaigns with real community content + trial class funnel → WhatsApp AI.

Result

From 8 to 45 leads/month. 31% conversion rate. New members cited the ads as their reason for joining.